You know the rule: 95% of your prospects don’t buy from you on the first contact. And you know the game: follow-up on them with a series of sales messages through your autoresponder.Following-up on your prospects is one of the holy grails of Internet marketing. Failure to do that would result in you losing out on many more sales that you would have closed. However, knowing the importance of follow-up is one thing, but knowing how to do it right is a completely different ball game altogether.You may have done the hard part of building your mailing list to a sizeable one through your Internet marketing efforts, and so the rest is a numbers game. Follow-up on each and every one of your subscribers, and you will get the sales. But if you are still not making any sales, then there can be only one reason: your follow-up messages suck. Big time stretch mark cream .Below are some of the cardinal sins that you can ill afford to make in your follow-up messages, and how to put them right.i.) You recklessly included red flag words like ‘free’, ‘special offer’, ‘pre-launch’, ‘guaranteed’, ‘make money’, and the likes in your messages. These words will trigger the spam filters. And when that happens, your prospects will never get to read your offer, because your messages will be neatly tugged away into the junk mail folder. You will face an even bigger problem if your message is being reported as spam. Major email services like Yahoo or MSN may ban your email address from their systems for good.ii.) You focus too much on talking about your wonderful products. The fact is this: people simply hate to waste time reading about how good your product is; they only want to know how the product can benefit them.
